HB 2859 introduces consumer protection measures for subscription service contracts in Texas. It requires businesses offering automatically renewing subscription services to clearly disclose contract terms at the time of purchase and provide explicit cancellation procedures. If a contract lasts 12 months or longer and renews automatically, businesses must send written notice between 90 and 15 days before renewal. Businesses must offer multiple cancellation methods, including online, phone, mail, or email, and they must allow cancellation via the same method used to sign up. The bill also includes specific regulations for subscription services involving goods, requiring advance notification before charging for periodic shipments and ensuring easy return processes. Violations can result in civil penalties enforced by the Texas Attorney General, but no private lawsuits can be filed under this bill​.