SB 1698 seeks to significantly expand state regulation of the e-cigarette market in Texas with a focus on preventing youth-targeted marketing and enhancing regulatory oversight of the industry. The bill amends Section 161.0876 of the Health and Safety Code to broaden the criteria for unlawful packaging of e-cigarette products. In addition to banning packaging that imitates candy or uses cartoon characters, the bill also prohibits any imagery that attempts to conceal the product’s nature or falsely claims it is nicotine-free.
A central provision of the bill is the creation of a statewide registration requirement for all e-cigarette distributors operating in Texas. Under proposed Section 161.0904, distributors must register each business location with the comptroller and are prohibited from operating out of residential addresses or storage units. Distributors who fail to register may face a Class B misdemeanor.
The bill also creates a new Subchapter I in Chapter 161 of the Health and Safety Code, establishing an “e-cigarette directory” to be maintained by the Comptroller. This directory will list all manufacturers authorized to sell nicotine-containing e-cigarettes in Texas. Manufacturers must annually certify compliance with federal FDA marketing authorization standards and pay associated fees to be included in the directory. Retailers, wholesalers, and distributors are prohibited from selling products not listed in the directory, and the comptroller is empowered to enforce compliance through administrative penalties and product seizures.
Overall, SB 1698 represents a comprehensive attempt to regulate the production, distribution, and sale of e-cigarettes in Texas, particularly with the goal of shielding minors from deceptive and enticing marketing practices. The bill introduces new regulatory frameworks, penalties, and compliance mechanisms intended to align state practices with federal standards and increase accountability across the e-cigarette supply chain.
The Committee Substitute for SB 1698 represents a significant expansion and refinement of the originally filed version. While both versions aim to create a state-regulated directory of nicotine-containing e-cigarette products and require manufacturers to certify FDA compliance, the substitute version introduces several new regulatory mechanisms and enforcement provisions that broaden the bill’s impact.
One of the most notable differences is the addition of marketing restrictions in the Committee Substitute. It amends existing law to ban e-cigarette packaging that includes cartoon characters, resembles candy or juice, uses celebrity imagery, or conceals the presence of nicotine. These provisions target marketing practices that may appeal to minors, a focus not present in the originally filed bill. This shift suggests a more proactive approach to public health and youth protection.
Additionally, the Committee Substitute creates a new distributor registration requirement. Distributors must now register each business location with the state comptroller, and certain premises, like residences or storage units, are ineligible for registration. This regulatory expansion, combined with a new Class B misdemeanor offense for unregistered operations, adds another layer of compliance not contemplated in the original bill.
Enforcement mechanisms are also strengthened in the substitute version. It introduces administrative penalties, including permit suspension and revocation for repeated violations, and mandates random audits of distributors and retailers. These new provisions go well beyond the original version’s focus on civil penalties and bonding requirements, indicating a shift toward more active oversight and regulatory enforcement. In summary, the Committee Substitute transforms SB 1698 from a directory-focused compliance measure into a comprehensive regulatory framework aimed at both protecting consumers and ensuring industry accountability.