According to the Legislative Budget Board (LBB), the fiscal implications of SB 2637 are currently indeterminate. The bill authorizes civil penalties of up to $7,500 per violation for social media platforms that fail to disclose when content is posted by a bot account. However, due to the unpredictable number of violations and resulting enforcement actions, the potential revenue from these penalties cannot be reliably estimated at this time.
The Office of the Attorney General (OAG), which is granted enforcement authority under the bill, anticipates that it can manage any new administrative or legal workload within its existing budget and staff resources. Thus, no new appropriations or expenditures are projected for the OAG to fulfill its responsibilities under this legislation.
Additionally, the bill is not expected to have a significant fiscal impact on the state court system. Enforcement would likely involve limited litigation or judicial oversight. Likewise, the bill is not projected to impose notable fiscal burdens on local governments or jurisdictions, given its focus on state-level enforcement and regulation of private social media companies.
SB 2637 proposes a requirement for social media platforms to disclose when content has been posted by a bot account and to include a warning that such content may contain misinformation. While the bill is framed as a tool to enhance transparency and protect the public from digital deception, its mechanisms raise serious concerns about constitutional rights, government overreach, and regulatory burdens on private enterprise.
First and foremost, the bill introduces a form of government-compelled speech. It mandates that private companies attach language—crafted by the state—to certain posts, regardless of whether misinformation has actually occurred. This infringes on First Amendment protections by requiring businesses to make speculative statements dictated by law. While transparency is a valuable goal, compelling companies to label content in this manner veers into constitutionally questionable territory, particularly since not all automated posts are misleading or harmful.
Further, the bill lacks precision in defining what constitutes a "bot account" or how platforms are to “know” when content was generated by one. Without clear standards, enforcement could become arbitrary or politically motivated. This creates a compliance landscape where companies must either over-label to avoid fines or risk enforcement actions from the Attorney General’s office. Such ambiguity invites regulatory abuse and legal challenges.
SB 2637 also represents a clear expansion of government power. It grants new investigatory and enforcement authority to the Office of the Attorney General, with the ability to pursue civil penalties up to $7,500 per post. While the fiscal note suggests that enforcement can be absorbed within existing budgets, the structural expansion of government into online speech oversight sets a concerning precedent, especially for those who value limited government and restraint in the state’s regulatory function.
From a free enterprise standpoint, the bill imposes nontrivial burdens on private companies, especially smaller or emerging social media platforms. Identifying and labeling bot content in compliance with the bill would require costly detection systems, legal oversight, and moderation tools. These barriers to entry could suppress innovation, entrench the market power of large incumbents, and reduce diversity in the digital marketplace.
Finally, although the bill does not impose a direct tax burden, its compliance costs and penalty risks effectively shift the burden onto private businesses and, by extension, consumers. This runs counter to the principle of minimal government interference in the market and private speech.
For these reasons—the infringement on constitutional liberties, expansion of government authority, vague enforcement standards, and unnecessary regulatory burdens—Texas Policy Research recommends that lawmakers vote NO on SB 2637. While the goal of combating online misinformation is understandable, this bill adopts an approach that risks doing more harm than good.