SB 728 establishes the Beverage Container Recycling Refund Program to promote recycling in Texas. It requires beverage producers to join the Texas Beverage Container Recycling Consortium, a nonprofit entity responsible for managing the program. Consumers will pay a deposit on eligible beverage containers and receive refunds upon return to approved redemption centers. The program aims for a 75% recycling rate for beverage containers by 2035, and penalties apply if targets are missed. Initial compliance requirements begin January 1, 2028, with the program taking full effect on October 1, 2028​.