SB 949, titled the "Equality in Financial Services Act," prohibits financial institutions with significant assets or transaction volumes from discriminating against individuals or entities based on "social credit scores." These scores include evaluations of individuals' religious, political, or social beliefs and lawful business activities, such as those involving firearms, fossil fuels, or diversity policies. It mandates transparency for service denials, requiring financial institutions to provide detailed reasons and specific references to their terms of service. The bill allows affected individuals to seek remedies, including actual damages or injunctions.